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PR Manager

Company Overview

Raycon is here to shake the consumer electronics industry to its core by proving that premium audio doesn’t have to price people out. We’re here to defy the industry by tailoring our tech to the people– giving them booming audio and luxurious comfort. By listening to our customers we’ve become one of the fastest-growing D2C brands out there (we’ve hit 1 million customers and on track to hit 2 million soon!). And best of all, we’re nowhere near done as we continue our expansion into brick and mortar retail and additional have our sights set on international expansion.  

Our products have been co-signed by celebrities like P. Diddy, Justin Bieber, Migos, Snoop Dogg just to name a few. We’ve also gotten shout outs from Forbes, CNN, Mashable, Cheddar and Billboard, Twice, and much more.

We're blowing up right now and that's where you come in. We need people ready to hit the ground running, because Raycon is going places. Ready for the ride? Learn more at rayconglobal.com. 
 

Job Summary

The PR Manager drives the communications strategy related for the US market, increases our brand awareness and strengthens our company’s reputation. You will report directly to the Chief Strategy Officer and the Chief Marketing Officer and work from our headquarters in New York City.

Who You Are

  • Support cross-functional efforts, by representing the PR team in various meetings, partnering closely with teams across the company to manage cross-functional workflows.
  • Monitor media and document trends, proof points, stats, and other KPIs in order to proactively identify new story angles and relevant pitches to strengthen Raycon's messaging and strategy in the US.
  • Guide timely and high-quality responses to all inbound media requests for the US.
  • Prepare crisis communications, flagging possible vulnerabilities and potential consequences, and maintaining a Crisis Communications protocol program (response systems, internal training, etc.).
  • Contribute to setting (in collaboration with Manager and Director) monthly objectives for your market with clear KPIs, working closely with the PR Assistant to contribute to team- and company-wide reporting.
  • Have experience working with both earned (affiliate) and non-earned PR channels.

What You’ll Do

  • You have 3+ years of directly relevant experience, with a preference for both agency and in-house experience on a public relations / communications team.
  • You’re a strategic thinker as well as a doer. You can think big-picture and also roll up your sleeves to get the job done, focusing your and company resources on efforts that add significant strategic value and long-term advancement to our overarching communications goals.
  • You’re a self-starter. You can recommend and initiate projects with minimal direction.
  • You’re a relationship builder and quickly becoming a media relations pro. You’re nurturing productive and trustworthy relationships with agency partners and are in the process of building out your own media network when relevant, identifying and collaborating with key outlets in your markets as well as internal stakeholders.
  • You have excellent verbal communication skills and you’re great under pressure, possessing the ability to act as a company spokesperson, with on-the-record experience in both print and broadcast media interviews.
  • You’re creative. You’re able to conceptualize newsworthy moments, develop story ideas even when the hook isn’t obvious to most, and follow through with pitches that land great media.
  • You’re a skilled writer and editor, comfortable developing content for a variety of purposes (Q&As, statements, talking points, or media pitches) and require limited edits from your supervisor.
  • You’re a natural partner and trusted advisor. You’re able to work seamlessly with external agencies to ensure alignment and execution against multiple goals. You have a proven ability to advise internal partners on communications strategy and are comfortable working closely with executive leadership.
  • You care about results. You’re able to measure success and report on what’s working and what’s not so we can iterate and improve on a regular basis.
  • You show strong attention to detail and have exceptional organizational skills.
  • Maintaining positivity and poise in even the most stressful situations.
  • Hard working with a "no task is too small" attitude.
  • Enjoy working in a fast-paced and ever-changing environment.
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